Museum Exhibit Identity - "Sherlock Holmes' London"

Museum Exhibit Promotion

Process: Museum Exhibit Identity & Application

Objectives:
Visual Identity/Logo *(Must conform with existing museum identities.)
Screen-based Application(s):
Promotional Piece/E-mail *(Must include the active identity for the Smithsonian and the Smithsonian Institute museum.)
Time-based Piece/Video *(See requirements for the promotional piece.)

For this problem, I was given content on which to based a visual identity for a museum exhibition. The exhibit was restricted to be placed in the context of a museum within the Smithsonian Institute, and the identity must work with the existing Smithsonian identities. I placed the concept in the context of the Hirshhorn Museum. The typeface "Futura" was used for the logotype as the identity. The identity was then applied to screen-based applications for a promotional email and time-based promotional piece.